Amazon’s AI Push on Fire TV Takes Aim at YouTube in Streaming Battle
(Market Pulse) – Amazon ($AMZN) has rolled out its most sophisticated AI-powered search tool for Fire TV users, aiming to lock in Prime Video audiences—and their dollars—by making scene navigation instantaneous. With Prime Video revenue topping $40 billion in 2023, this upgrade signals Amazon’s push to capture even more viewing time and subscription renewals. 💰…
